I’m hosting a guest post by Christina George, the author of Shelf Life (The Publicist, Book Two). Thank you for visiting my blog, Christina. I’ll leave the word to you now.
“A celebrity is a person who works hard all his life to become well known, then wears dark glasses to avoid being recognized.”– Fred Allen
One complimentary nod from a famous face can launch even the most obscure product. Most advertising agencies pay a high price to have a celebrity take a swig of their soft drink or wear a pair of their running shoes. The good news is, if you can get an endorsement for your book it probably won’t cost you a thing, except time, patience, persistence, and oh, did I mention patience? It’s a long road that you should start down as soon as you have a reasonably final manuscript, but however long it is, it can prove very profitable.
The first thing you have to remember when you’re trying to get a celebrity to endorse your book is that they’d be doing you a huge favor. Contact them in the way they wish to be contacted (mail, email or fax); follow their guidelines (or their agents’ guidelines) to the letter.
The Wish List
Who your chosen celebrities are will likely depend on your book. First of all, you’re going to want to contact those celebs who have a vested interest in your topic – that will help to greatly increase your chances of getting a response. They don’t need to be the hottest big names. You might target a radio personality, a local standout, or an author.
When you’re putting together your list of desired endorsements, make it long to begin with – 20 or so names. One by one, some of these celebs might fall off. “No interest” or “On location” are the two biggest reasons I encounter.
If your target is an actor, you’ll want to start by contacting The Screen Actor’s Guild to get current agent/publicist information. You can do this by calling: (323) 549-6737 if the celeb you’re looking for is LA based. If not, head on over to www.sag.org for the current contact information for the Guild’s New York office. If you’re trying to reach an author, your best bet will be to search for the author’s own website, determine who the publisher and/or agent is and call them. Or try sending your request to The Author’s Guild (email@example.com).
Once you’ve gotten contact information for everyone on your list, get your package ready to send. Some people will want to see a synopsis, outline or press release. Whatever they ask for, make sure it’s ready to send off to them right away. The last thing you need is a delay in getting information out.
Wait a few days to confirm receipt of this information and then, if you’re asked to send your packet, make sure it has a professional and appreciative cover letter on top. Remember, they don’t have to do this. The letter should note that you will forward a copy of the final book once it’s printed. The other contents of your endorsement package should be nearly the same as the contents of a review kit—press release, book information, synopsis, book—but you’ll also want to include a list of “sample endorsements” and a reply card that makes it easy to get back to you.
Once that package is sent, then it’s time to wait and wait and wait and sometimes re-send them a package if someone can’t seem to locate it when you follow up. All the while remember that getting even one famous face to acknowledge your work is often enough to prompt an apprehensive buyer to give your book a second look, and that can make all the difference.
One final tip: if you happen to be at an event where the celeb is (perhaps a conference or other speaking venue) try and approach them with your book. Make sure your contact information is not loose but pasted or written inside the book because contact points will get separated. When you hand off your book, ask them how you can follow up. Likely they’ll have a “handler” nearby who can help you and get you contact and follow up information. Also, one more tip: make sure you’re the last person in line waiting to see the celeb so you don’t get ushered out too quickly to “keep the line moving.” I’ve actually done this a few times to get celeb endorsements for clients and it absolutely works.
Christina George http://www.thepublicistnovel.com
About Shelf Life
Author: Christina George
Genre: Contemporary Romance
“…this book grabbed my interest from page one. I’m sure Ms. George has more than a few industry insiders chuckling at her stories and cringing at how close to home they hit.”
Scandalicious Book Reviews
The Publicist Book Two
The story only an insider could tell.
Publishing: An industry of out-of-control of egos, unrealistic expectations, and books with the shelf life of milk.
This is Kate’s world, but for how long?
When one of Kate Mitchell’s star authors is carted away in handcuffs, she thinks it’s only the beginning of her troubles. As her world crumbles around her, Kate desperately looks for anyone to hold onto but finds that happy endings are truly works of fiction. When her career and love affair hit their expiration date, Kate sets off on a new adventure….
Starting over in California is easy, but Kate soon learns that leaving her old life behind isn’t. Nicholas Lavigne is eager to help her forget, but two things still own her heart, the dream of discovering the next great American novel, and MacDermott Ellis.
As Kate tries to rebuild her life she finds a surprising gift that reboots her career in a new and unexpected direction. Suddenly her name becomes synonymous with one of the biggest bestsellers publishing has seen in ages and she’s welcomed back with open arms. At the height of her success the ghosts of her past come back to remind her of the world she’d been trying to forget and the man who never let go of her heart.
Behind the book, there’s always more to the story.
Welcome to Publishing, the ego has landed.
“The Publicist is great chick lit!” Elizabeth Barbarick, Stuffed Shelves
“Very well written with a great cast of characters.” Kindles & Wine Book Blog
I’ve worked in publishing for twenty years (give or take). Here’s what this book isn’t. It’s not a slam against publishing (though it is broken) and it’s not a slam against authors (though some of them are crazy). This book is not autobiographical though many of the stories are true. No you won’t know which ones, hell it’s more fun to guess, right? I continue to work in publicity and help authors because at the end of the day I do love books, I love publishing, and I love authors. I hope you’ll enjoy this romp through Kate’s world as much as I enjoyed creating it.
Find our more at: www.thepublicistnovel.com